Lessons for charities

I came across this article on eConsultancy about the many ways in which Obama harnessed the power of digital in his campaigning, and how charities could use these simple strategies as part of their campaigns, fundraising, marketing.

It did make me think about how we all (not just charities) need to be monitoring, responding, engaging online - and yes, I do know how time-consuming and resource-intensive it can be! I also know that it can be very effective, and very powerful.

tictoc has done lots of digital work for charities: we've created virals, Facebook apps, developed websites and campaign microsites, ensured sites elicit donations, run eNewsletter campaigns, carried out Search Engine Optimisation and Pay Per Click marketing campaigns... but I don't think we've done the whole lot for one client. Which just goes to show how at the moment, charities are probably not being quite as joined up and coherent online as they could be.

Let's not forget that some of these lessons can be learned by businesses and brands too. Online reputation management is becoming a hot topic, and it's something we're starting to work on here at tictoc.

If you've seen good or bad examples of businesses, brands and charities doing stuff in the digital world, tell us about it!