Our key approach to Research and Strategy is to understand the human equation in digital communications. So it's lucky we're not really robots (even though we do have a penchant for them).
So, how does it work? Our 'brains' review your existing site and supply an in-depth report to answer the questions above and many more (including do you take sugar in your tea and are you a more of a chocolate digestive than ginger snap?) In all of which we pay keen attention to your site's information architecture.
'Information architecture' ? All this means is the knack of understanding what your users want from your site so that content and functions can be tailored to enable them to quickly navigate and find the information they require. It's about understanding your requirements and human behaviour. (If we can understand some of our Uncles and Aunts, we can understand just about anyone - believe us!)
Would that be family planning? Mm. In a way. We think, scope and plan to give birth to your future digital strategy! Along with a precise brief and project plan for us. (There's a post-natal term for that but we'll move swiftly on.)
Here, we look at both offline and online strategy to ensure your brand is effectively portrayed to your target market.
Here we ask:
All essential questions when planning a digital strategy. Once that has all been put to bed the only question left to ask is: "did you let the dog out for his final wander round the garden?"